Let me introduce you to our new religion – Media. Yes it’s true. Days are gone when we used to eat cricket and sleep cricket making it a cult religion. No doubt, cricket is a religion in our country but now it seems that we swallow cricket under a shallow and conniving threat to its purity. This purity has now been associated with our media in the form of an integrity which we as citizens of India think of. But the biggest question which arises is, “Is it cult enough to be a religion?”

The day India loses a match in cricket we find media leaving no stone untouched in shaming and blaming cricketers and BCCI. It acts as a strongest open critique. If you see its positive side you will find your own voice in the voice of media but when you associate a negative with it, it will reflect a thought, “Media has no other work.” But ultimately what plays an important role here is the heated discussion which brought to us by media to analyze the extreme possibilities associated with it.

Slow down of cricket as a passion has mostly been due to its commercialization. Cricket has been rated very high on monetary background for the last 4-5 years and this trend is continuing as an organizational league. But, as usual, media is always there to cover it all and remind us of the cricketainmaint. But media is not just about cricket.

Consider media alone. ‘Media’ is a collection of genres, the genres we see in different style and formats. We get ecstatic, emotional, critical and analytical and ultimately we construe our own analysis under stentorian media coverage which is the nascent as well as the oldest mediocre of awareness.

There are more than 100 mainstream news channels running across the country. Mainstream media itself has become a lucrative supplemental business option with a hierarchy of branches and fields. It has emerged as an affiliate business opportunity for most of the businessmen in India. Print and electronic media are the back up system of our own desires of reality. But today we mostly talk about the virtual dynamism of it. Yes, its media blogs and website management which represent a whole new set of e-media. And this is how the chances of expressing freedom are getting day by day popular with development and media is very much part of this true religion called development. But here development is much more theoretical in its approach but media, inspite of being secondary, is much practical and religiously ours.

This really a good topic for Public Discussion.