Rajat Barjatya is set to launch a new serial specially for mobile. The episodes are 3 minute long and are coming up with 90 episodes. It is first ever serious attempt in India on which serial is specially made for mobile phone users.

His company Rajshri Media, which was launched last year to give emphasis to digital media like internet, iptv etc. had first attempt as Vivah which was launched in Theaters as well as on their website simultaneously.

They said that when you are going to make content for small screen like mobile phone and ipod, you have to think different , have to look matter from different perspective. Its similar to normal cinema but perspectives are different.